Believe!

We live in a time of fading belief. Belief in God. Belief in human potential. Belief in the power of economic freedom. Yet these beliefs are essential to a future of wealth, health, and happiness for all—in America and across the world. In this plenary address, Doug DeVos offers a roadmap for restoring these beliefs in modern society. It comes down to what his Dad, Amway co-founder Rich DeVos, called the “3 A’s”—creating an atmosphere that shape’s people attitude and ultimately spurs them to action.

Plenary Year:

2026

Plenary Session Participants