Generate Good: How Water4’s Business-Driven Model Is Solving Africa’s Broken Water Paradigm

Traditional aid models have failed to create solutions that effectively address the lack of safe water in Africa from the perspective of those who experience these challenges firsthand. Water4 demonstrates that business-driven development is the key to achieving durable and scalable impact, as it fosters a virtuous cycle of value creation. This session will explore how Water4’s market-based approach—rooted in the principles of private property and economic incentives—empowers its for-profit water businesses to provide piped water to communities in four African nations. Attendees will learn how water can play a role in free market approaches, transforming poverty, breaking cycles of dependency, and creating pathways to prosperity.