The lecture will focus on the current and future state of the market economy in light of the financial crisis. What will the successful business model of the 21st Century look like? Can ethical behaviour and financial profitability coexist? What can we learn from past corporate scandals? The lecture will seek to address some of these questions and many more. By considering both practice and theory, the argument will be made in favour of a free-enterprise economy that is built within a framework of ethics and morality.